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Top 3 Trends in 2014 for Social Marketing
By Chris Bradshaw, Principal, BOOMbox Network When we were asked by Regina Burns, Harvest Reapers Communications, to share some insights about what we saw coming in 2014, we had to stop. What did we...
View ArticleThe 4 Rules on How to Engage Women 50+ Online
Chris Bradshaw, Principal, BOOMbox Network As I try keeping up with all the writing over the past few years in the intersection of marketing and baby boomers, I’ll share. One of the books on my shelf...
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Advertising to Seniors: Seventy is the New Fifty
By Paul W. Flowers – President, Circa 46 Advertising to Seniors: Seventy is the New Fifty A 2010 survey conducted by retirement community developer, Del Webb, found that Boomers generally consider the...
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5 ways to Segment the Midlife Women’s market
— Download as PDF — Chris Bradshaw, Principal, BOOMbox Network I wrote a bit about the marketing findings written up in Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy here. There was...
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Advertising to Seniors: More Than a One-Night Stand
By Paul W. Flowers – President, Circa 46 Marketing products and services to seniors is a bit like dating. Seniors like to be courted by companies and brands that want to do business with them. Because...
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BOOM – Power of Baby Boomer Women
by Chris Bradshaw, BOOMbox Network BOOM – Marketing to the Ultimate Power Consumer – the Baby-Boomer Woman BOOM – Marketing to the Ultimate Power Consumer – The Baby-Boomer Woman,by Mary Brown &...
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Create your own Google Search Results ecosystem
by Chris Bradshaw, Boombox Network What do your Google Search Results look like? A great percentage of the clients and potential clients we talk to are launching brand new product lines or creating new...
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The Baby Boomer Mom
by Chris Bradshaw, Boombox Network I’m presenting today to the Fort Worth Chapter of the American Marketing Association. I’m excited and thrilled to share our expertise about Baby Boomers. I don’t get...
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Innovations in Ageing
by Chris Bradshaw, Boombox Network Innovation is everywhere! There’s a lot of press about start-ups in the news. Most of that press is about online start-ups or technology start-ups or mobile apps...
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Book Review: Boomer Consumer
7 of those cars will be after the age of 50! The typical American will buy 13 cars in their lifetime – 7 of those AFTER the age of 50! That was my favorite learning from this book. How in the world...
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